Alfreds Genkins

CTO
Scandiweb
Starting as a junior developer at 16, Alfreds Genkins worked his way up to become CTO of Scandiweb, a leader in UI/UX innovation for Magento 2. He pioneered ScandiPWA, redefining Magento’s frontend, and has consulted for Fortune 500 brands. Now, he introduces Satoshi, a next-gen open-source theme on Hyvä, built to push UI/UX and performance forward.

Talks & Workshops

18:00 - 18:30

💥 Mind-blowing UX, open-sourced: Meet Satoshi

Magento 2 and Hyvä provide a strong foundation, but what if the frontend experience could feel truly seamless—instant, fluid, and near-native? In this session, Alfreds Genkins unveils Satoshi, an open-source Hyvä-based theme designed to redefine Magento UX. This is not just another theme—it’s a breakthrough in frontend performance and user interaction. Forget slow page loads, clunky transitions, and traditional Magento limitations.

What you’ll discover:
✅ Advanced UX techniques – making interactions feel instant and effortless
✅ Next-gen browser APIs – the View Transition API and beyond
✅ Perceived performance hacks – tricks to make Hyvä feel faster than fast
✅ Magento frontend reimagined – how Satoshi challenges existing limitations This isn’t a sales pitch—it’s an inside look at the tech, the challenges, and the solutions that shaped Satoshi. It’s open-source, it’s game-changing, and it’s coming soon. Be among the first to see what’s next.

More speakers

at event

CEO & CPO
Amasty
Magento Developer
Hyvä
CEO
RUMvision
Founder & CEO
GENE Commerce