Matt Parkinson

Founder & CEO
GENE Commerce
Matt has been working with Magento since its inception, leading GENE Commerce, a UK agency known for tackling complex ecommerce challenges. GENE built the Braintree and PayPal integrations and created BlueFoot now Magento's PageBuilder. GENE is now releasing a suite of innovative tools to simplify and automate Magento.

Talks & Workshops

13:00 - 13:30

📈 Solving Magento’s biggest challenges: Reducing TCO, simplifying patch management, and boosting conversions

Magento developers, agencies, and merchants face increasing complexity in maintaining, building, and optimising ecommerce stores. From managing patches safely to reducing total cost of ownership (TCO) and improving conversions, the challenges are real- and we’re here to solve them.

At BlueFinch, we create developer-centric tools designed to simplify and automate Magento workflows. Our solutions tackle some of the most pressing issues in the Magento ecosystem.

Guided by our core principles—simplifying complexity, automating workflows, and prioritizing developer needs—our mission is to remove roadblocks that slow down Magento development. By addressing TCO, security, and performance head-on, we enable developers to focus on innovation rather than maintenance.

Join us as we explore how BlueFinch’s cutting-edge solutions help developers, agencies, and merchants unlock Magento’s full potential—while driving long-term success for the entire community.

Magento developers, agencies, and merchants face increasing complexity in maintaining, building, and optimising ecommerce stores. From managing patches safely to reducing total cost of ownership (TCO) and improving conversions, the challenges are real- and we’re here to solve them. At BlueFinch, we create developer-centric tools designed to simplify and automate Magento workflows. Our solutions tackle some of the most pressing issues in the Magento ecosystem/ Guided by our core principles—simplifying complexity, automating workflows, and prioritizing developer needs—our mission is to remove roadblocks that slow down Magento development. By addressing TCO, security, and performance head-on, we enable developers to focus on innovation rather than maintenance. Join us as we explore how BlueFinch’s cutting-edge solutions help developers, agencies, and merchants unlock Magento’s full potential—while driving long-term success for the entire community.

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Senior Operations & Magento Architect
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