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Hyvä Developers Paradise

Hyvä Developers Paradise
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Hyvä Developers Paradise

organized by

16, 17 & 18 April 2026

Hard Rock Hotel Marbella Málaga · Spain

Pop, Rock, and Disco Festival
70s · 80s & 90s

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Where?

Lopesan Baobab Resort @ Las Palmas de Gran Canaria

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When?

27 & 28 February
01 March 2025

Relive the moments
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Contact us

At a Glance

Join top innovators, developers, and entrepreneurs at the crossroads of technology and business to shape the future of software development.

Hyvä vs Luma: technical and performance comparison

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Hyvä ecosystem: compatible modules and best practices

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How to migrate from Luma to Hyvä safely

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Hyvä UI components overview

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Hyvä checkout: the new standard for Magento checkout

Product discovery with
Hyvä

Hyvä + headless: when does it make sense?

Hyvä for complex B2B environments

Improving Core Web Vitals with Hyvä

Hyvä roadmap

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Relive the Paradise 2026

Our Sponsors of 2026

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Community sponsors

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Speakers

2026

Willem Wigman
Founder & CEO
Hyvä
Karlijn Löwik
CEO
RUMvision
Erwin Hofman
CTO & Pagespeed expert, GDE
RUMvision
Andreas Von Studnitz
Senior Operations & Magento Architect
Hyvä
Andrea Saccá
Founder & CEO
Bhoost
Ignacio Riesco
Global VP Commerce
interactiv4, part of Wam Global
Sergej Derzap
CEO & CPO
Amasty
Vinai Kopp
Technical Director
Hyvä
Alfreds Genkins
CTO
Scandiweb
Jakub Winkler
CEO
qoliber
Roger Rodrigo
Head of Engineering
interactiv4, part of Wam Global
Ksenia Zvereva
Developer Relations & DX Product Manager
Mollie
Matt Parkinson
Founder & CEO
GENE Commerce
John Hughes
VP Product
Hyvä
Rebecca Brocton
Community Manager | Host
Hyvä
Alessandro Ronchi
Developer Evangelist & Engineering Manager
Hyvä
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Agenda snapshot

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Best experience
Session schedule icon
Coding
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Great community
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Learning
Thursday, April 16
12:00 – 15:00
Arrival & registration
15:00 – 17:30
DevExchange
18:00 – 22:00
Pre-party + dinner
Friday, April 17
09:00 – 19:00
Talks & Pannels
20:00 – 21:00
Dinner
21:30 – 00:00
After-party
Saturday, April 18
10:00 – 11:00
Late breakfast
11:00 – 13:00
Relaxing & Networking
View the agenda 2026
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Paradise

activities

Concert with bright lights and audience
Day 1
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April 16

DevExchange & Pre-party

Join our eCommerce DevExchange: a day of experience sharing, coding, creativity, and fun. Enjoy beer, snacks, and great vibes while building something amazing together. Arrive, relax, and connect at the Marlin Blue Ibiza Rooftop.

Digital futuristic screen interface
Day 2
•
April 17

Talks & Workshops

Dive into expert talks, hands-on workshops, partner exhibits, and networking opportunities, and then unwind with the best people from the community at the afterparty under the stars.

Colorful surfboards lined up on a beach
Day 3
•
April 18

Closing activities &  Networking

Wind down with closing activities, relax, and enjoy some quality time with the community, reflecting on the experience, connections made, and unforgettable shared memories together.

Location

of the event

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Paradise might sound like a big word – but then there’s Marbella. Sun-drenched days, an easy rhythm, and just enough distance from everyday routines to make room for better ideas. It’s the kind of place where conversations last longer, thinking feels lighter, and everything falls into place.

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The Hard Rock Hotel brings the attitude. Colorful, expressive, and never boring. Just the way we like it. With Pop, Rock, and Disco of 70s, 80s, and 90s setting the tone, expect days of learning and nights that feel anything but ordinary.

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The Hard Rock Hotel Marbella offers everything we need in one place. Comfortable rooms, well-equipped conference spaces, pools, a spa, and areas designed for informal conversations between sessions. Add outdoor spaces, good food, and an atmosphere that supports switching smoothly between focused work and downtime.

Frequently asked questions

Is accommodation included in the ticket price?

How do I register for the event?

Do you provide food & beverage during the event?

Hyvä Developers
Paradise

LOCATION

Marbella

Event Date

16 Apr to
18 Apr

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